Darshan Rana
Darshan Rana
Associate Author

Darshan Rana

Wednesday 10 Jan 18 09:31:10 AM
GUCCI started to feed Fashionistas- Start Fine Dining!
GUCCI started to feed Fashionistas- Start Fine Dining!

One of the most luxurious brand, GUCCI has now started a restaurant, GUCCI Osteria in Florence. The 5-0-seater restaurant will have Three-Michelin Star Chef Massiomo Bottura will serve up high-end dishes.

The Italian fashion house, owned by Kering, is not the only luxury company to foray into food. Another brand LVMH announced late last year it would open a second branch of its gourmet grocer La Grande Epicerie in Paris, days before Tiffany’s & Co opened its Blue Box Cafe in New York.

“The big brands are following where their high-spending clients’ cash is going,” said Fabrizio Pini, professor and joint director of the International Master in Luxury Management of Milan’s MIP Politecnico business school.